BILLIONS ARE LOST DUE TO JUNK E-MAILS.
     

According to a Commission study ,the flood of unsolicited electronic messages which regularly dumps into user's mail boxes is costing $10 billion a year worldwide. Everyday, around half a billion personalized Ad mails bombard users Inbox. The connection costs during the time it takes to read or delete the junk mail mounted up.

Internet subscribers worldwide are unnecessarily paying an estimated 10 billion Dollars a year in connection costs just to receive "junk" e-mails.

Technology enables cyber marketing companies to register information about consumers preferences each time a transaction is conducted. This allows them to target individual consumer, hence the flood of repeated and unwanted "junk" ads.

In order to cut down the costs generated by the circulation of unsolicited mails , the commission is trying to update legislation on data protection, while trying to avoid hampering technological development. Study is being conducted to assess what rules need to be updated to take into account the technological development. Legal protection against junk mail is already enshrined in existing Union regulation.